In our hyper-connected, tech savvy, modern world, it’s probably fair to say that most people look up and research the products and services they need or desire online—and this includes Ottawa pool companies or even Ottawa pool services. Options, ideas, prices, reviews, as well as inquiries, can all be found, mulled over, and compared right from the comfort of our own homes. So does the human side of business—sure it’s “nice” and shows good manners—still matter?
The answer is a resounding yes! If you’re in the role of the consumer, studies and surveys show (and you might agree intuitively anyway) that when push comes to shove, consumers will spend more and do return business with companies that give them great service, undivided attention, and genuine care. Ottawa pool companies, like any other company, know that customers have many options, literally at their fingertips, so if they want to be set apart as the provider-of-choice, then their customer service needs to be what sets them apart; did you know that people will go out of their way twice as much to spread the word about bad service than they will about a good service experience? Companies offering Ottawa-area pool services are not ignorant to this fact; quality customer service is critically essential to their survival and success.
Whether you’re a business owner, or someone simply wearing the consumer ‘hat’ from time to time, what exactly does amazing customer service consist of? What are the tangible elements that Ottawa pool companies can offer, and that customers expect, or even demand?
Consistency: While first impressions go a long way, what really resonates is the consistency of positive contact between the customer and the business. Whether by email, phone, or in person, and whether dealing with reception, accounting, or installers, communication should be accessible, friendly, and helpful across the board. Every time.
Caring: Rare is the person who doesn’t like attention to the plan, especially when considering the investment of a pool by an Ottawa pool company. Ottawa-area pool services staff know that personal attention to detail, preferences, concerns, and even homeowners’ work schedules does much to build rapport with customers—it all comes down to caring, and caring goes a long way.
Commitment: Commitment to a project by an Ottawa pool company has a lot to do with the commitment of its own employees. Valued employees pass on that quality to potential and existing customers. So does the message: If the Ottawa pool services offered convey the message of quality or reliability, say, then any customer service communication after an agreement needs to reflect this standard. A commitment shows that any company offering Ottawa-area pool services follows through on its marketing.
Consistency, caring, and commitment to clients must be reflected in all aspects of a company—successful companies know that credibility comes before profitability.
